Coffee †Starbucks Essay

Starbucks is a top notch espresso distributer which has wandered from its unique assistance of espresso. The approach of more current innovation has lessened the Starbucks experience. Howard Schultz, Starbucks directors, sent a notice on February 14, 2007 tending to this issue to the president and CEO of Starbucks, Jim Donald. In the reminder, Schultz voiced his conclusion on how the fast extension of Starbucks is making him revaluate the company’s values between how it worked when it started and where it is going later on. Starbucks isn’t a similar neighborhood store as it was the point at which it was built up and no longer shows the enthusiasm for espresso that they had to start with. â€Å"I have said for a long time that our prosperity isn't a privilege and now it’s ending up being a reality. Let’s be more astute about how we are investing our energy, cash and assets. Let’s return to the core† (Schultz). Alongside its development, Starbucks has been attempting to use new innovations to improve the item they offer to purchasers. Starbucks changed their coffee machines from manual to programmed to accelerate administration and proficiency. These machines â€Å"blocked the visual sight line the client recently needed to watch the beverage being made, and for the cozy involvement in the barista† (Schultz). Individuals no longer have that cozy association with the individuals making their espresso, or to the completed item. The representatives are likewise more disassociated from their work as a result of these new machines that accelerate creation. Starbucks additionally joined flavor-bolted bundling to gracefully the interest for new cooked espresso. This is an incredible support of the client since it keeps espresso beans or beans fresher longer, yet the viability of the flavor-bolted sacks added to the loss of smell, â€Å"perhaps the most impressive non-verbal signal†, in Starbucks (Schultz). The sentiment of Starbucks is lost with these upgrades and the remarkable aroma is reduced alongside its legacy. Starbucks is as yet an espresso adoring organization, and buyers are as yet accepting the espresso indulgences they need, yet at what cost to convention. https://locales. google. com/site/hollymadalyn/composing/Starbucks-Research-paper SYNOPSIS Starbucks Corporation, initially established in 1971, however bought by Howard Schultz in 1987, is the market chief in selling gourmet espresso (Starbucks, 2008). Starbuck’s primary target is to build up itself as the most regarded and perceived espresso brand on the planet (Fact Sheet, 2008). Starbucks has achieved this goal and experienced a lot of progress through their serious system of grouping a few stores inside a similar network and through their unmistakable skills of broiling and selling the quality espresso while giving excellent client care. The inquiry is, can Starbucks proceed with their piece of the overall industry development with rising contenders? Would it be advisable for them to concentrate more on their universal tasks? Will they ceaselessly reevaluate themselves to keep up their solid image picture over the long haul? Issues. †¢ Overall monetary downturn can influence Starbucks’ piece of the pie if the board fails to address competitors’ procedures with lower valued contributions as shoppers are getting increasingly traditionalist in spending their optional salary. †¢ Loss of character and realness centered upon the central Starbucks experience, which, if unaddressed by the board, can bring about disappointed clients, loss of deals, and diminished piece of the overall industry. †¢ Considering the economy and expanding local rivalry inside the U. S. , Starbucks must address their less productive worldwide tasks. SWOT ANALYSIS[1] INDUSTRY EVALUATION In the previous two decades, the espresso business has encountered a critical increment in the interest for premium espresso. Today, around one out of five Americans drinks some kind of coffee based espresso drink every day. The normal yearly espresso utilization per capita in the U. S. is around 4. 4Kg. Among these espresso consumers, the normal utilization is 3. 1 cups of espresso for every day, with men drinking roughly 1. 9 cups for each day, and ladies drinking a normal of 1. 4 cups for every day (Coffee Research†¦ [continues].

MIT Sloan Programs and Admissions

MIT Sloan Programs and Admissions At the point when a great many people think about the Massachusetts Institute of Technology (MIT), they consider science and innovation, however this esteemed college offers instruction past those two fields. MIT has five distinct schools, including the MIT Sloan School of Management. MIT Sloan School of Management, otherwise called MIT Sloan, is outstanding amongst other positioned business colleges on the planet. It is likewise one of the M7 business colleges, a casual system of the most world class business colleges in the United States. Understudies who take on MIT Sloan have the chance to graduate with a regarded degree from a legitimate school with brand name mindfulness. MIT Sloan School of Management is situated in Kendall Square in Cambridge, Massachusetts. The nearness of the school and the quantity of enterprising new businesses in the territory has prompted Kendall Square being known as the most inventive square mile on earth. MIT Sloan Enrollment and Faculty Around 1,300 understudies are tried out undergrad and graduate projects at MIT Sloan School of Management. A portion of these projects bring about a degree, while others, for example, the official training programs, bring about an endorsement. Understudies, who some of the time allude to themselves as Sloanies, are educated by in excess of 200 employees and speakers. The MIT Sloan workforce is assorted and incorporates analysts, strategy specialists, financial experts, business people, business officials, and professionals in a wide scope of business and the executives fields.â MIT Sloan Programs for Undergraduate Students Understudies who are acknowledged to the undergrad program at MIT Sloan School of Management can browse four fundamental instruction tracks: 15 Management Science: In this moderately new track of study, understudies figure out how to utilize quantitative apparatuses and subjective techniques to plan and keep up complex frameworks and tackle certifiable administrative issues identified with coordinations and strategy.15:1 Management: This degree program is the most adaptable undergrad program at MIT Sloan. It is intended to give understudies an expansive, fundamental instruction in business and the board while permitting them to pick minors and electives that will legitimately identify with their picked careers.15:2 Business Analytics: In this undergrad MIT Sloan program, understudies figure out how to gather, break down, and enhance information to make educated business decisions.15:3 Finance: In this MIT Sloan program, understudies concentrate all parts of money, including bookkeeping, microeconomics, and measurements. They likewise get an opportunity to pick fund related electives that will assist them with figuring out how to apply monetary apparatuses to settle on administrative and key speculation choices. Undergrad Admissions at MIT Sloan Rookie understudies who need to learn at MIT Sloan must present an application to the Massachusetts Institute of Technology. Whenever acknowledged, they will pick a significant toward the finish of their first year. The school is extremely specific, conceding under 10 percent of the individuals who apply every year. As a major aspect of the undergrad confirmations process at MIT, you will be approached to submit true to life data, expositions, proposal letters, secondary school transcripts, and state administered test scores. Your application will be assessed by an enormous gathering of individuals dependent on various variables. In any event 12 individuals will take a gander at and consider your application before you get an acknowledgment letter.â MIT Sloan Programs for Graduate Students MIT Sloan School of Management offers a MBA program, a few bosses degree programs, and a PhD program notwithstanding official instruction programs. The MBA program has a first-semester center that expects understudies to take a select number of classes, however after the principal semester, understudies are allowed the chance to self-deal with their training and customize their educational program. Customized track alternatives incorporate business and development, undertaking the board, and fund. MBA understudies at MIT Sloan can likewise decide to acquire a joint degree in the Leaders for Global Operations program, which brings about a MBA from MIT Sloan and a Master of Science in Engineering from MIT, or a double degree, which brings about a MBA from MIT Sloan and a Masters in Public Affairs or Masters in Public Policy from the Harvard Kennedy School of Government. Mid-vocation administrators who need to win a MBA in 20 months of low maintenance study might be appropriate to the official MBA program at MIT Sloan School of Management. Understudies in this program go to classes at regular intervals on Fridays and Saturdays. The program additionally has a one-week module at regular intervals notwithstanding a one-week universal task trip. Bosses degree choices incorporate a Master of Finance, Master of Business Analytics, and a Master of Science in Management Studies. Understudies can likewise decide to take a crack at the System Design and Management program, which brings about a Master of Management and Engineering. The Ph.D. program at MIT Sloan School of Management is the most developed instruction program. It offers the open door direct research in territories like administration science, conduct and strategy sciences, financial aspects, money, and bookkeeping. MBA Admissions at MIT Sloan You needn't bother with work understanding to apply to the MBA program at MIT Sloan School of Management, yet you ought to have a lone rangers degree in any region of study, a record of individual accomplishment, and high scholarly potential to be considered for the program. Your capabilities can be exhibited through a scope of utilization segments, including state administered test scores, proposal letters, and scholarly records. There is no single application part that is the most significant all segments are weighed similarly. Around 25 percent of the understudies who apply will be welcome to meet. Meetings are led by individuals from the entrance advisory board and are social based. Questioners evaluate how well candidates can impart, impact others, and handle explicit circumstances. MIT Sloan School of Management has round applications, however you can just apply once every year, so it is essential to build up a strong application the first occasion when you apply. Confirmations for Other Graduate Programs at MIT Sloan The confirmations for graduate projects (other than the MBA program) at MIT Sloan change by program. Be that as it may, you should anticipate submitting undergrad transcripts, an application, and supporting materials, for example, continues and papers, in the event that you are applying to a degree program. Every degree program has a set number of seats, which makes the procedure specific and serious. Make certain to look into application cutoff times and affirmations prerequisites on the MIT Sloan site, and give yourself a lot of time to gather application materials.

Mortality film, The Hours

Budgetary Markets and Risk - Essay Example The significant wellsprings of long haul money in the capital markets are really the items given to the buyer to long haul speculation. The purchasers are thought to be sane in their decisions among the different options introduced. The decision of the item to utilize will rely upon: time component, an expense of fund, adaptability and the method of installment. Long haul speculation items give finances that might be utilized as a rule for over five years. They include: Offer capital - this comprises of both customary offer capital which is contributed by the genuine proprietors of a constrained organization and it isn't redeemable and the inclination share capital. This is contributed by the inclination investors. Held income arrangements - these are a piece of the benefits which have a place with the standard investors and are not paid to them in the period they are earned. Debentures or long haul credits - a debenture is the composed affirmation of an obligation acquired by a constrained organization. Home loans - the buyers and organizations can get credits for extensive stretches by selling their advantages with any home loan intermediaries or some other monetary establishment. Deal and rent back - an organization which claims its own premises or fixed resources can acquire account by offering the property to an insurance agency for sure fire money and leasing it back. The expense of account or the item relies upon the terms of fund, nature and size of the business, accessibility of the item, the nature of security, development phase of the organization and government impacts through the national bank.

Symbolism in The Black Veil - Free Essay Example

Nathaniel Hawthorne was very craft in how he used symbolism and allegory in each of his short stories and novels. From the forest and Faiths pink ribbons in Young Goodman Brown, to Hester Prynes A in The Scarlet Letter, he had a way of using symbolism has an important feature throughout his works. One of the most iconic symbols in the story The Ministers Black Veil is the black veil itself, as it pertains to sins and lies. It shows the complicated dark and hidden side of man, along with the standards of his Puritan society and beliefs. Hawthorne uses the symbolism of the veil to represent the tension between both the minister and his community. When the minister first walks out of his home wearing the black veil, the townsfolk are astonished. The only reason as to why is because they dont know why Reverend Hooper is wearing it in the first place. There was but one thing remarkable about his appearance. Swathed about his forehead, and hanging down over his face so low as to be shaken by his breath, Mr. Hooper had on a black veil. On a nearer view it seemed to consist of two folds of crape, which entirely concealed his features, except the mouth and chin, but probably did not intercept his sight, further than to give a darkened aspect to all living and inanimate things. (pg. ) As a result of this, they begin to create their own mystery and speculations as to why he is wearing it. Theyre convincing themselves that the his hiding something, like a deformity of his face or a secret no one is supposed to know about. The veil is also creating a barrier between the townsfolk and the minister during his sermons, thus resulting in co ntroversy within the church itself. The sermon which he now delivered was marked by the same characteristics of style and manner as the general series of his pulpit oratory. But there was something, either in the sentiment of the discourse itself, or in the imagination of the auditors, which made it greatly the most powerful effort that had ever heard from their pastors lips. It was tinged, rather more darkly than usual, with the gentle gloom of Mr. Hoopers temperament. (pg. ) The minister himself thinks his veil hides his sin from the people, but hes doing more than that. He hides himself from his community, he hides himself from the woman he loves, hes become so ashamed of the sin he committed that he never takes the veil off. The black veil is the inherent symbol of the ministers sin, but it can also represent how terrible human nature can be. The black veil can represent the secret sin that, not just the minister, but everyone can carry with them. However there is also the assumption that it is a representation of a specific sin Reverend Hooper has committed, which is believed to be adultery, even though the exact sin is never mentioned. The evidence that Minister Hooper committed adultery is referenced in the beginning of the story with the young womans funeral, which is when the minister begins to wear the veil. The clergyman stepped into the room where the corpse was laid, and bent over the coffin, to take a last farewell of his deceased parishioner. As he stooped, the veil hung straight down from his forehead, so that, if her eyelids had not been closed forever, the dead maiden might have seen his face. Could Mr. Hooper be fearful of her glance, that he so hastily caught back the black veil? (pg. ) R everend Hooper also seems to be unable to tell his fiancee why wears the veil due to a promise that he made, and is not willing to show his face to her even in death. Have patience with me, Elizabeth! cried he, passionately. Do not desert me though this veil must be between us here on earth. Be mine, and hereafter there shall be no veil over my face, no darkness between our souls. It is but a mortal veil; it is not for eternity. Oh, you know not how lonely I am, and how frightened to be alone behind my black veil! (pg. ) In a different light, the black veil could represent the Puritans obsession with sin and sinfulness. The reactions to the ministers veil is one of annoyance and fear. Such was the effect of this simple piece of crape, that more than one woman of delicate nerves was forced to leave the meeting-house. Yet perhaps the pale-faced congregation was almost as fearful a sight to the minister, as his black veil to them. (pg. ) The one and only difference to the community liking the minister and not is a simple black veil covering his face. The townsfolk are being overly judgemental in nature in their belief on sin, for sinning was an undeniable mistake to them. Hawthorne wanted to show the most hardened of Puritan elders and their reaction to the minister is evidence of just how judgmental even the most seasoned religious person can be when it comes to someone or something different. Why do you tremble at me alone? cried he, turning his veiled face round the circle of pale spectators. Tremble also at each other. Have men avoided me and women shown no pity and children screamed and fled only for my black veil? What but the mystery which it obscurely typifies has made this piece of crape so awful? When the friend shows his inmost heart to his friend, the lover to his best-beloved; when man does not vainly shrink from the eye of his Creator, loathsomely treasuring up the secret of his sin,†then deem me a monster for the symbol beneath which I have lived and die. I look around me, and, lo! on every visage a black veil! The ministers black veil is a clear sign that he is trying to atone for a grave sin. Yet Reverend Hooper is implying that he intended for the veil to be a symbol of the general sinfulness of mankind and nothing specific. At that same time, the veil is a symbol of the superficiality of Puritan society. The townsfolk judge Hooper solely on his appearance, and not his behavior or character, implying that Hooper himself doesnt change after he puts on the veil, only seeming gloomier to them because of it covering his face. Its possible that these two interpretations could be one and the same: meaning the townsfolk focus on the veil because they recognize their own yet refuse to acknowledge it.

Response to The Damned and the Beautiful American Youth...

Paula Fass’s The Damned and the Beautiful: American Youth in the 1920s delves into the social and cultural climate of the 1920’s middle-class youth in America. Fass observes the multidimensional dynamics of the post-World War I society as citizens adjust to pertinent matters such as industrialization, prohibition and immigration. Amidst the ongoing social, political and economical issues of the early twentieth century, youth played an active role in contemporary life. Adolescents responded to issues through altering their habits, behaviors and viewpoints. Their responses became evident in the public setting and American culture evolved. The transformation of American culture was spearheaded by youth who questioned and went against†¦show more content†¦Secondly, a wide range of economic classes and racial and ethnic groups attended schools. Thus, diverse groups with differing mannerism and outlooks blended in schools. These elements were key in producing a peer culture. The role of school in society was to provide skills and knowledge to students as well as socialize them. Students are spending more time at school and being surrounded by members of their age groups. Thus, schools and peers were the two major elements in adolescent’s social life. A peer society developed as youth created their own culture and enforced peer pressure for American youth. The peer society was especially noticeable on college campuses around the United States. On campuses, students made connections beyond the classroom. They shaped a youth culture shaped which consisted of their own slang, flapper fashion, fads, and music. Students were away from their home and community, so peers replaced family roles. Colleges and universities begin to defined the youth society. Students became consumers and mass production enabled conformity in fashion. Campus newspaper kept the youth informed on the latest trends and activities. College students were not directly supe rvised and enjoyed their leisure time by dancing, attending the movies, and dating. Students set morals in peer society and determined the proper way to behaviors. In the 1920, socialization was evident in student involvement.Show MoreRelatedEssay about The Razors Edge Study Guide23742 Words   |  95 Pageswith narrator and author W. Somerset Maugham admitting his apprehension at writing a story that doesnt have a clear ending and that takes place over a long interval. In the end, however, The Razors Edge delivers a compelling narrative that follows American Larry Darrells search for the answer to basic human questions about life and man in post−World War I America. Maugham, who takes an active role in the novel, meets Isabel and her fiancy, Larry, at the house of Louisa Bradley, a rich widow who isRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul SingaporeRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturersRead MoreMarketing Mistakes and Successes175322 Words   |  702 PagesUniversity of Minnesota and George Washington University. His MBA and Ph.D. are from the University of Minnesota, with a BBA from Drake University. Before coming into academia, he spent thirteen years in retailing with the predecessor of Kmart (S. S. Kresge), JCPenney, and Dayton-Hudson and its Target subsidiary. He held positions in store management, central buying, and merchandise management. His first textbook, Marketing: Management and Social Change, was published in 1972. It was ahead

The Claims Put Forth By Henry Giroux - 1603 Words

In this paper I will take the claims put forth by Henry Giroux in his recent interview regarding the increasingly negative effects of neoliberalism, and as he calls it casino capitalism, across the world, particularly in the realm of education, and juxtapose them with various Marxist theories, displaying how the latter can be accurately applied in a thorough analysis of the former. More specifically, I will demonstrate how Marx’s theories dealing with Domination, Alienation, and Historical Materialism aptly tie to Giroux’s assertions. Giroux claims that the contemporary education system discourages the notion of true learning and critical thinking, and is instead a mere avenue that trains one for the inevitable workplace. I believe that†¦show more content†¦Capitalists realize the threat critical thinkers pose to their position, while at the same time recognize the ability of job-training based people to fuel their notion of an ideal society, and to ensure continued power, they use their vast control over educational institutions and the market to create conditions where job-training based education is favored over critical thinking enhancing education. The creation of such conditions has led to the emergence of dissimulation and a false consciousness , where people are deceived into taking as natural something that has in fact merely been created by other people: they truly believe they know what is best for them but this belief arises from an incomplete knowledge of the conditions shaping the world tha t surrounds them. I feel that it is this very illusory nature of capitalism that ensures its survival. Capitalism requires that a majority of the people will fail per se, so that there can be any success at all: a very real consequence from which the educational system fails to escape. A valid refutation of this argument can be that, although the logic of it is sound, it is still fundamentally based upon the assumption that people inclined towards the social sciences are inherently more inclined to pose a threat to the capitalist society. One may argue that anyone, regardless of their skill set, may or may not pose a disruption in

Cognition, Memory and Perception free essay sample

Forgetting is the inability of a person to retrieve, recall or recognize information that was stored or still stored in long term memory. (McLeod, S. A. 2008). In terms of short term memory, forgetting is caused by interference between past and new information that most modern accounts that holding on to. In some older models, forgetting is explained using a process of passive deterioration of information. Comparing both accounts, interference seems to have a better explanation of forgetting. Secondly in terms of long term memory, forgetting occurs when one fails to remember and unable to reactivated the memory circuit of given information. In general, forgetting seems to happen in between short term and long term memory. It will occur when information is to be encoded or information is not linked to any memory circuit through interference. (â€Å"What is forgetting in psychology? †, 2008). However, nowadays, there are theories of forgetting in cognitive psychology that are still difficult to test by researches, because one may in fact not forget, but have trouble retrieving information from one’s memory storage. For examples, one forgets about an event such as attending a friend’s birthday party just because the individual were only remembering another event that is more important to him such as a wedding dinner. The examples of the theories of forgetting are encoding failure, decay theory, interference theory, retrieval failure, motivated forgetting and repression. The author of this paper will going to critically asses on the psychological theories on why people forget. According to Freud (1901), the father of the psychoanalytic school, believed that one will forget of what threatens them. For example, experiences that express in abusing, horrifying, hurtful, tense and ego-dissatisfying will pushed back to the unconscious. Based on the opinion of writer on this paper, it is not necessarily that one just forgets about what threatens them but also forgets the information that does not seem important to them. This scenario is similar to the theory of encoding failure whereas the particular information in short term memory that did not manage to encode in the long term memory and the information did not enter to the memory. Besides that, encoding failure also can be result of stress. Based on Yerkes-Dodson Law, too much stress results can cause performance to decline, sometimes sharply if cognitive or nervous breakdown is triggered. A downturn can also be caused by excessive attention to a task such that extra factors that are important get missed. Secondly, the decay theory, this theory suggests that memory traces in the brain will fade over time through lack of use and become inaccessible. Decay theory suggest that forgetting is a psychological process and it is an idea that when a memory has a physical or chemical trace of the experience in the brain when it is laid down. This traces will fade as time passes unless it is reinforced through repeated times of use. For example, when a person meets a new friend, the name of the friend is just like a trace to the brain. But when the person did not manage to meet up with that new friend for a few days, the name of the friend will slowly decay and might not recall it after. However, researchers have not shown that decay theory causes forgetting of something that is stored in the long term memory. In addition, based on the author’s opinion, memory such as driving skills, riding bicycle skills and swimming skills would not decay even though after a period of time, not every memory trace will fade over time. Some studies of the hippocampus have shown a pattern of rapid and then gradual decline of neutral pathways by Anderson (1995).Besides that, there are two types of the interference theory that is, proactive interference and retroactive interference. The definition of the proactive interference is when old information interferes with the new information that cause forgetting. Example of proactive interference theory is when a person who learned many formulas in additional mathematics for a year and learned new sets of formulas for modern mathematics for a month and the person will interfere with the knowledge of additional mathematics while doing modern mathematics. On the other hand, retroactive interference occurs when new information learned interfere with the old information that stored in the memory. Remembering the names of the new students by a lecturer is an example of retroactive interference where the new students name will nterfere with the names that were previously stored. However, researches pointed out that real life interference might not occur so readily. The retrieval failure theory was proposed by (Tulving amp; Thomson 1973). This theory is known as a cue dependent forgetting that explains forgetting as inability to retrieve material due to an absence of the right cues. In order that one person to retrieve information from the long-term memory, they must depend on the type of cue or prompt which they use and this theory explained that why sometimes that one who unable to remember the material that is certain in our memory. For example, a person cannot remember doing his homework until him or her saw the workbook on the table. This proves that the workbook provide the right retrieval cue. According to Freud (1901), the retrieval of the repressed memories is possible only under special circumstances using a few psychoanalytic techniques. On the other hand, there is a tip-of-the-tongue phenomenon (TOT) that could help one to retrieve forgotten memories. TOT is an example of how we intentionally search for cues that will prompt the retrieval of a specific memory. For example, a person that forgets their neighbor pet’s name and only remembers the dumbbell which hangs around the neck of the pet. By reading the word dumbbell, TOT assists the person to recall that the neighbor pet’s name was Dumble. Furthermore, the motivated forgetting is a case of retrieval failure referred to Freud, (1901). What it actually meant by motivated forgetting? According to Freud (1901), motivated forgetting is that we are motivated to forget the events or actions that is painful that cannot be solve in the memory by pushing it into the subconscious and actively repressing with it. In other words, these experiences are repressed in the unconscious and unable to retrieve when needed. Besides motivated forgetting causes oneself repression of memory, it is possible that one forgets is based on instructions of others and also known as the intentional forgetting or directed forgetting. Anderson, Baddeley and Eysenck (2009) stated that intentional forgetting also refers to forgetting which is initiated by a conscious goal to forget. McNally, Clancy, and Schacter (2001) also stated that loss of autobiographical memories, especially memories for unpleasant or disturbing events has used to explain the intentional forgetting. However, based on the author’s opinion, motivate forgetting on the memories of pain, unpleasant, and disturbing events are unhealthy to one’s body, physically and mentally. What if the capacity of the subconscious has a limit and it cannot continue to repress any more of the memory of negative events, it will causes an unwanted pressure and stress on the individual emotionally and lead to suicide if it reaches the limit. Last but not least, theory of repression, proposed by the psychologist Sigmund Freud. Freud (1901) stated that the unpleasant memories such as sexual abuse, bullying, torture or any traumatic experience which undergoes the psychological process which automatically and unconsciously prevents emotionally distressing memories from coming into our conscious awareness. In the event or experience in the present such as watching a video, hypnosis or hearing music may triggered the repressed memories back into conscious awareness. However, he stated that, repressed memories cannot deliberately bring back unless it was triggered. The memory researches pointed out that the retrieval memories come back into awareness through suggestion by the patient’s therapist in fact are false memories. In the nutshell, all the theories above that have discussed which are the encoding failure, decay theory, interference theory, retrieval failure, motivated forgetting and repression. Overview of this research, readers can determine that every theories of forgetting have relation between one another and it is all related to the short-term memory and long-term memory. If the short-term memory does not exist, there is no long-term memory. In the author’s point of view, some of the theories that have discussed above are too narrow in scope and did not manage to cover all the factors such as emotion of a person that will lead to forgetting. In the author’s opinion, every psychologist that is doing on the same research should investigate and plan the experiments together so that all the psychologists able to brainstorm on their findings and share their thoughts together in order to improve their theories. Besides that, I believe that, all the human being does not want to repress all those negatives events that had ever happened in their lives into their subconscious mind. This is because after repressing or suppressing those memories into the subconscious mind, it would not provide safety precautions in terms of physically and mentally to everyone. What if one day, one person those who suffer from sexual abuse and torture since childhood and triggered that memory back and do the same thing to others. This will lead to even more people suffers.